The evolution of skin through the generations

by | Apr 4, 2024

The goal of radiant skin, a sun-kissed tan, and overall wellness has been a constant across generations. However, the methods, products, and attitudes towards these goals have evolved significantly from Gen X to Gen Z.

Lets explore the changing landscape of the skin, tanning, and wellness industries over the years, highlight key shifts, trends, and innovations that have shaped each generation’s approach to beauty and well-being.

Gen X (1965-1980)

1. Sun Worshipping ~

Gen X grew up during an era when sunbathing was synonymous with a healthy lifestyle. Sun-kissed skin was the ultimate beauty ideal, often pursued at the expense of sun damage and pigmentation.

2. Limited Awareness ~

While sunscreen was used, the importance of preventing skin cancer and premature aging was not widely understood.

3. Tanning Beds ~

Tanning beds gained popularity as an alternative to natural sunlight for achieving a tan. Little was known about the potential dangers of UV exposure in these devices.

Generation Y (Millennials, 1981-1996)

1. Sun Safety Awareness ~

Millennials began to recognize the risks associated with excessive sun exposure. Sunscreen use became more common, and the concept of spray tans, self-tanning lotions, and bronzers gained popularity as safer alternatives.

2. Skincare Revoloution ~

This generation witnessed a skincare revolution with the rise of dermatologist-backed products and a focus on anti-aging ingredients like retinol and hyaluronic acid.

Generation Z (1997-2012) 

1. Sunscreen Became a Daily Ritual ~

Sunscreen is no longer reserved for beach days. Gen Z is more likely to incorporate sunscreen into their daily skincare routines, recognizing its long-term benefits.

2. Mental Wellness ~

Gen Z places a significant focus on mental health and wellness, understanding the connection between stress, lifestyle, and skin health.

3. Digital Understanding ~

Gen Z is the first generation to grow up in the digital age, with access to a wealth of information about skincare and wellness through social media and online platforms. DIY skincare and wellness trends are prevalent.

Each generation has brought its unique perspective, preferences, and priorities to these industries, reflecting shifts in ones understanding of health and well-being. As we look ahead, it will be fascinating to see how future generations continue to shape the ever-evolving landscape of beauty and wellness.